The NFL has introduced a test initiative in which fans who attend specific games will get Virtual Commemorative Tickets, thanks to a collaboration with Ticketmaster.
The National Football League has launched a virtual ticket program
For the remainder of the 2021 season, the athletic organization is considering providing Virtual Commemorative Tickets, which will serve as digital ticket stubs for certain games. The virtual tickets, which are being issued on the Ethereum-based Polygon network, will be transferred to qualifying Ticketmaster wallets of guests on a gratis basis. The Virtual Commemorative Ticket will be given to fans who purchased tickets for certain games through one of the licensed NFL Ticketing Network vendors, such as Ticketmaster, StubHub, SeatGeek, or a team’s corresponding ticket office.
Starting with the Thanksgiving Day game, Virtual Stubs will be available. The first set of these commemorative NFTs was prepared by Polygon and issued on Thursday via Ticketmaster. In addition, there are 125 special collectibles for each of the league’s 32 clubs. For the Thanksgiving Day matchup between the Chicago Bears and the Detroit Lions, NFT tickets will be available.
The league uses the idea as a trial program to see how amenable fans are to digital artifacts. In addition, NFTs based on prominent athletes, such as Odell Beckham Jr., are also considered by the league.
Bobby Gallo, the NFL’s Senior Vice President of Business Development, stated in a news release,
“Leveraging the emerging world of NFTs is a new and exciting way for us to create additional value and to further engage with fans who attend select games by providing a virtual commemorative ticket.”
The NFL’s First NFC Partnership
The NFL’s second foray into the NFT space is the Virtual Commemorative Tickets. The league announced the launch of an NFT marketplace in cooperation with Dapper’s Flow blockchain to provide digital video souvenirs of game highlights at the end of September. According to NFL spokesperson Matt Basta, the NFL’s new fan interaction project with Ticketmaster is distinct from the league’s agreement with Dapper Labs.
The NFL And Crypto
In the United States, NFTs and cryptocurrencies have been making waves among various athletic leagues and celebrities. In collaboration with CashApp, NFL MVP, and Green Bay Packers quarterback, Aaron Rodgers stated that he will convert a portion of his paycheck to Bitcoin. FTX Trading also announced a relationship with famous power couple Tom Brady and Gisele Bündchen in July.