CryptoEvent

Customers will be able to access cryptocurrencies more easily using Visa

Visa, the digital payments firm, said today that clients might receive assistance entering the cryptocurrency industry. In addition, they will have access to a broader range of cryptocurrency and NFT-related services.

A new service will be offered under the Global Cryptocurrency Advisory Practice initiative. It will be of interest to private traders as well as financial organizations.

The corporation took this measure after noticing major shifts in client preferences. As a result, they not only experimented with bitcoin investments based on the outcomes of 2020, but they also established roadmaps and marketed their goods. The head of Visa‘s consulting and analysis section indicated as much.

Officials of the payment giant also used recent research results to justify their intention to start discussions on cryptocurrency. Nearly a third of those polled possess cryptocurrencies, and 62% have increased their holdings in the previous year.

In addition, 81 percent of respondents believe cryptocurrency cards should be used in retail outlets in the same manner as debit or credit cards can. This affected VISA’s decision as well.

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